September TSP: Sports Execs Support NBA’s All-Star Game Decision

By moving the 2017 All-Star Game from Charlotte, the NBA…

Made the right decision - 60%
Made the wrong decision - 24%
Not sure / No response - 16%


This month's TSP covers social issues in sports , NBA teams jersey patch sponsorships and big data. Read on to see what the top minds in sports business have to say on these topics and more.

August TSP: SportsBiz Execs Think Vegas is Raiders’ Best Option

Where should the NFL’s next expansion franchise be located?

USA - 47%
Canada - 19%
UK - 16%
Mexico - 9%
Continental Europe - 2%
Not sure / No response - 6%

This month's TSP covers the upcoming NFL season, women in sports business, ticketing and the 2016 Rio Olympic Games. Read on to see what the top minds in sports business have to say on these topics and more.

July TSP: SportsBiz Execs Not Interested in Playing Host to Olympic Games

If it were a real possibility, would you like your home city to host the Olympics?

Yes - 41%
No - 57%
Not sure / No response - 2%

This month's TSP covers the Rio Olympic Games, the NFL, youth sports and tennis. See what sports business executives had to say about these topics and more in our July TSP results.

May TSP: Under Armour Best at Utilizing Sponsorships, Endorsers

In the last five years, which of the following apparel brands have used their sports sponsorships and endorsement portfolios most effectively?

Under Armour - 67%
Nike - 29%
Adidas - 3%
Not sure / No response - 1%

Sports executives provided their thoughts on sports apparel brands, the role of NCAA Athletic Director, current events and more in this month's TSP. Check out what they had to say here!

April TSP: Twitter Benefits From New NFL Deal

In your opinion, who benefits more from the recent NFL-Twitter media rights deal?

Twitter - 63%
The NFL - 20%
Not sure / No response - 17%

This month's TSP covers virtual reality, the Indy 500, women's athletics and media. Read on to see what our industry's leaders think on these topics and more!

March TSP: Sports Execs Prefer Downtown Stadiums Over Suburban Facilities

When it comes to sports venues, which do you prefer in terms of location?

Downtown location - 88%
Suburban location - 9%
Not sure / No response - 3%

This month's TSP covers stadiums and facilities, professional sports, UFC, current events and more. Read on to see what our industry's top executives had to say about these topics!

February TSP: SportsBiz Execs Say March Madness Remains a Strong Marketing Platform

Compared to five years ago, is the NCAA Men’s Basketball Tournament…

A stronger marketing platform for brands - 46%
At the same level as it was five years ago - 36%
A weaker marketing platform for brands - 17%
Not sure / No response - 1%

This month's TSP covers March Madness, the upcoming MLB season, MLS expansion and current events. Read on to see what our industry's top executives had to say about these topics and more!

January TSP: SportsBiz Execs Most Associate Bud, Pepsi with Super Bowl

What brand first comes to mind when you think about the Super Bowl? (Write-in question; only responses with at least 1% of mentions shown)

Budweiser - 26%
Pepsi - 24%
Bud Light - 5%
Doritos - 4%
Anheuser-Busch InBev - 3%
Visa - 3%
Coca-Cola - 2%
Chevrolet - 1%
Gatorade - 1%
Not sure / No response - 10%

This month's TSP covers college football, the NFL, motorsports, ticketing and current events. Read on to see what our industry's top executives had to say about these topics and more!