April TSP: SportsBiz Execs Think Incentive-Based Sponsorship Agreements Will Become The Norm

A year after introducing a line of affordable concessions items at their stadium, the Atlanta Falcons’ idea…

…is not something the industry is ready to embrace - 47%
…is gathering steam across North American venues - 38%
Not sure / No response - 15%

Check out this month's TSP results to see what our industry's top minds think about Concessions, Advertising, esports, and more.

March TSP: SportsBiz Execs Want Sports Betting Legalized

Should sports betting be legalized across the U.S.?

Yes - 75%
No - 21%
Not sure / No response - 4%

Check out this month's TSP results to see what our industry's top minds think about Sports Betting, Collegiate Athletics, Golf, Horse Racing and more.

February TSP: SportBiz Execs Think NBA and MLS Games Best Cater to Millennial Fans’ Needs

Which leagues/sports have done the best job of offering an experience focusing on the needs of Millennial fans?

NBA - 37%
MLS - 30%
College Football - 21%
College Basketball - 13%
NASCAR - 9%
MLB - 8%
NHL - 8%
NFL - 7%
None of these - 4%
Not sure / No response - 10%

Check out this month's TSP results to see what our industry's top minds think about Millennials, Major League Baseball, Sports Tech, The Olympics, and more.

January TSP: Effect of World Cup Without U.S. Team on MLS Business to be Big Storyline This Season

The start of the MLS season is right around the corner. The major storylines for the upcoming season will be...?

The effect of a World Cup with no US participation on MLS business metrics - 40%
Discussion about expansion cities - 24%
LAFC entering the league - 10%
Columbus Crew’s potential move to Austin - 5%
Atlanta United’s ability to sustain the momentum of its inaugural season - 4%
DC United beginning play in Audi Field - 1%
Not sure / No response - 16%

Check out this month's TSP results to see what our industry's top minds think about the 2018 MLS season, College Football Playoff, Madison Square Garden, NASCAR, and more.

December TSP: SportsBiz Execs Say In 10 Years Most Revenue to Come From Digital Rights Fees

In 10 years, the dominant source of revenue for sports properties is most likely to be…?

Streaming / digital media rights fees - 57%
TV media rights fess - 33%
A new revenue stream - 6%
Sponsorship - 3%
Not sure / No response – 1%

Check out this month's TSP results to see what our industry's top minds think about the Olympics, the Super Bowl, ticketing, technology, and more.

November TSP: SportsBiz Execs Support 8 Team CFP

If the college football playoff expanded, how many teams do you think should be included?

Eight team format - 66%
Six team format (top two seeds get a bye) - 26%
Not sure / No response – 8%

Check out this month's TSP results to see what our industry's top minds think about college football, this year's championship events, the NFL, broadcasting, and more.

October TSP: Industry Execs Not Surprised by NCAA Bribery Scandal

Were you surprised by the bribery and cheating scandal that has rocked college basketball?

Yes - 11%
No - 89%

Check out this month's TSP results to see what our industry's top minds think about college hoops, current sports business events, venue security, and more.

September TSP: SportsBiz Execs Say NBA Top Property for Sponsors

At the moment, which of the following leagues is the hottest property for sponsors?

NBA - 35%
NFL - 28%
MLS - 11%
MLB - 10%
NASCAR - 6%
NHL - 4%
PGA Tour - 1%
Not sure / No response - 5%

The September Turnkey Sports Poll focuses on topics including the NHL and NBA season openers, sponsorship, social media, sports business analytics and more. Read on to see what the top executives in sports business think about these issues.

August TSP: SportsBiz Experts Say Player Safety, Ratings Will Dominate 2017 NFL Headlines

What will be the biggest story of the 2017-18 NFL season?

Player safety - 38%
TV ratings trends - 32%
Player behavior - 12%
New / changing markets - 10%
Fan experience / stadium technology - 2%
International exposure - 0%
Other - 4%
Not sure / No response - 2%

SportsBiz execs shared additional thoughts on the league, as well as opinions on NBA jersey patch sponsorships, emerging sports content publishers, content consumption, and more in the August 2017 TSP. Read on to see where they think the industry is headed.

July TSP: SportsBiz Execs Say Tech Companies Have Ticketing Industry in Sight

Should properties (teams, concert promoters, etc.) have the right to limit ticket buyers’ ability to resell tickets?

Yes - 51%
No - 47%
Not sure / No response - 2%

In addition to ticketing, the July Turnkey Sports Poll covers three-on-three basketball, NCAA football, tennis, youth sports, and more. Read on to see what the top minds in our industry have to say on what's current in sports business.