April TSP: NASCAR Tops at Developing Engagement Opportunities for Sponsors

Which of the following leagues does the best job of developing opportunities for brand engagement for its sponsors?

NASCAR - 35%
NBA - 16%
NFL - 13%
MLB - 10%
PGA Tour - 6%
MLS - 4%
NHL - 4%
Not sure / No response - 12%

This month's poll covers The Masters, youth sports apps, concessions, horse racing and more. How did sports business professionals respond when questioned on these topics? Read on to find out.

March TSP: SportsBiz Professionals Say NHL Players at Olympics More Valuable Than MLB Players at WBC

Which of the following events is more important for growing the popularity of its sport?

NHL players participating in the 2018 Winter Olympics - 73%
MLB players participating in the 2017 World Baseball Classic - 15%
Not sure / No response - 12%

SportsBiz executives think hockey needs NHL players in the Olympics more than baseball needs MLB pros in the WBC. To see industry insiders' opinions on other topics including golf, UFC and the pace of play in major North American leagues, keep reading!

February TSP: 79% of SportsBiz Execs Support 20-Second Pitch Clock

In an attempt to speed up the pace of play, MLB is considering implementing the following rule changes. What are your thoughts on these?

Bad Idea Good Idea Not Sure
Eliminating the need to throw four balls on intentional walks 27% 66% 7%
Raising the strike zone 53% 29% 18%
20-second pitch clock 14% 79% 7%

This month's TSP covers MLB, MLS, March Madness and more. Read on to see our industry's take.

January TSP: Social Media To Be As Impactful For Sponsors As TV In 2017

Which platform will deliver the biggest impact for sports sponsors in 2017?

TV - 32%
Social media - 31%
Mobile - 19%
At-event fan engagement - 11%
Virtual Reality - 3%
Retail / point of sale - 2%
Not sure / No response - 2%

This month's poll covers sponsorship, e-sports, motorsports, sports management education and more. Read on to get up to speed on the thoughts on our industry's top executives!

December TSP: CFP Contributed to College Football’s Popularity

Has the College Football Playoff contributed to the popularity of college football?

Yes - 76%
No - 19%
Not sure / No response - 5%

This month’s poll covers current events, Super Bowl 51, NHL at 100, and more. Read on to see what the top minds in sports business have to say on these topics and more.

September TSP: Sports Execs Support NBA’s All-Star Game Decision

By moving the 2017 All-Star Game from Charlotte, the NBA…

Made the right decision - 60%
Made the wrong decision - 24%
Not sure / No response - 16%


This month's TSP covers social issues in sports , NBA teams jersey patch sponsorships and big data. Read on to see what the top minds in sports business have to say on these topics and more.

August TSP: SportsBiz Execs Think Vegas is Raiders’ Best Option

Where should the NFL’s next expansion franchise be located?

USA - 47%
Canada - 19%
UK - 16%
Mexico - 9%
Continental Europe - 2%
Not sure / No response - 6%

This month's TSP covers the upcoming NFL season, women in sports business, ticketing and the 2016 Rio Olympic Games. Read on to see what the top minds in sports business have to say on these topics and more.

July TSP: SportsBiz Execs Not Interested in Playing Host to Olympic Games

If it were a real possibility, would you like your home city to host the Olympics?

Yes - 41%
No - 57%
Not sure / No response - 2%

This month's TSP covers the Rio Olympic Games, the NFL, youth sports and tennis. See what sports business executives had to say about these topics and more in our July TSP results.