January TSP: Social Media To Be As Impactful For Sponsors As TV In 2017

Which platform will deliver the biggest impact for sports sponsors in 2017?

TV - 32%
Social media - 31%
Mobile - 19%
At-event fan engagement - 11%
Virtual Reality - 3%
Retail / point of sale - 2%
Not sure / No response - 2%

This month's poll covers sponsorship, e-sports, motorsports, sports management education and more. Read on to get up to speed on the thoughts on our industry's top executives!

December TSP: CFP Contributed to College Football’s Popularity

Has the College Football Playoff contributed to the popularity of college football?

Yes - 76%
No - 19%
Not sure / No response - 5%

This month’s poll covers current events, Super Bowl 51, NHL at 100, and more. Read on to see what the top minds in sports business have to say on these topics and more.

September TSP: Sports Execs Support NBA’s All-Star Game Decision

By moving the 2017 All-Star Game from Charlotte, the NBA…

Made the right decision - 60%
Made the wrong decision - 24%
Not sure / No response - 16%


This month's TSP covers social issues in sports , NBA teams jersey patch sponsorships and big data. Read on to see what the top minds in sports business have to say on these topics and more.

August TSP: SportsBiz Execs Think Vegas is Raiders’ Best Option

Where should the NFL’s next expansion franchise be located?

USA - 47%
Canada - 19%
UK - 16%
Mexico - 9%
Continental Europe - 2%
Not sure / No response - 6%

This month's TSP covers the upcoming NFL season, women in sports business, ticketing and the 2016 Rio Olympic Games. Read on to see what the top minds in sports business have to say on these topics and more.

July TSP: SportsBiz Execs Not Interested in Playing Host to Olympic Games

If it were a real possibility, would you like your home city to host the Olympics?

Yes - 41%
No - 57%
Not sure / No response - 2%

This month's TSP covers the Rio Olympic Games, the NFL, youth sports and tennis. See what sports business executives had to say about these topics and more in our July TSP results.

June TSP: ABC/ESPN Boast Most Impressive On-Air Sports Broadcasting Talent

At the moment, which network has the best on-air talent for live sports programming?

ABC/ESPN - 30%
NBC - 22%
Fox - 15%
CBS - 12%
Turner - 8%
Not sure / No response - 13%

This month's TSP covers sports broadcasting, sport management education, the Olympics, current events and more. To see what our industry's executives have to say on these topics, read on.

May TSP: Under Armour Best at Utilizing Sponsorships, Endorsers

In the last five years, which of the following apparel brands have used their sports sponsorships and endorsement portfolios most effectively?

Under Armour - 67%
Nike - 29%
Adidas - 3%
Not sure / No response - 1%

Sports executives provided their thoughts on sports apparel brands, the role of NCAA Athletic Director, current events and more in this month's TSP. Check out what they had to say here!

April TSP: Twitter Benefits From New NFL Deal

In your opinion, who benefits more from the recent NFL-Twitter media rights deal?

Twitter - 63%
The NFL - 20%
Not sure / No response - 17%

This month's TSP covers virtual reality, the Indy 500, women's athletics and media. Read on to see what our industry's leaders think on these topics and more!