1. Which of the following events is more important for growing the popularity of its sport?

NHL players participating in the 2018 Winter Olympics – 73%
MLB players participating in the 2017 World Baseball Classic – 15%
Not sure / No response – 12%

2. When will the streaming audience of March Madness surpass the broadcast TV/cable audience of the event?

Within the next 2 years – 8%
3-4 years – 27%
5+ years – 44%
Never – 19%
Not sure / No response – 2%

3. Now that the Ivy League has an end-of-season basketball tournament and a TV deal for it, where does the conference rank in the NCAA on marketability?

On par with conferences like the Patriot League, Horizon League and Missouri Valley – 60%
On par with conferences like the Atlantic 10, Mountain West and West Coast – 30%
On par with conferences like the ACC, Big Ten and Pac-12 – 1%
Not sure / No response – 9%

4. The Knicks recently played the first half of their game without any music or game presentation enhancements (videos, on-court promos, etc.). As a fan, does such an NBA game experience appeal to you?

Yes – 35%
No – 62%
Not sure / No response – 3%

5. When attending a sporting event, would you prefer…

Fewer but longer breaks in play – 68%
More but shorter breaks in play – 19%
Not sure / No response – 13%

6. Which leagues, if any, have a “pace of play“ problem? (Select all that apply)

MLB – 82%
NFL – 44%
PGA Tour – 37%
NASCAR – 24%
NBA – 17%
MLS – 7%
NHL – 5%
None of these – 5%
Not sure / No response – 1%

7. Across sports, which of the following elements has the most negative impact on the fan experience?

Number of TV timeouts – 42%
Length of games – 26%
Pace of play – 19%
Time for instant replay reviews – 10%
Not sure / No response – 3%

8. Compared to two years ago, UFC today is…?

Less popular – 41%
As popular – 33%
More popular – 19%
Not sure / No response – 7%

9. To grow its brand, UFC should…

Dial back the ferocity of the sport – 26%
Amp up the ferocity of the sport – 23%
Not sure / No response – 51%

10. Which of WME-IMG’s core competencies will have the biggest impact on growing UFC’s brand?

Media – 26%
Global expertise – 21%
Celebrity relationships – 19%
Sponsorship – 18%
Event management – 4%
Not sure / No response – 12%

11. Which sport or league would benefit more from a potential Mayweather-McGregor fight?

Boxing – 47%
UFC – 39%
Not sure / No response – 14%

12. What is the biggest barrier to increased participation in golf among the next generation of fans?

Time commitment – 61%
Cost – 23%
Peceptions of the sport – 10%
The sport’s degree of difficulty – 6%
Not sure / No response – 0%

13. Who would draw the biggest audience at a golf tournament?

Tiger Woods – 61%
Dustin Johnson, Rory McIlroy, Jordan Spieth and Ricky Fowler – 34%
Phil Mickelson – 3%
Not sure / No response – 2%

One Question on the Lighter Side:
14. Would you rather play golf or Top Golf?

Golf – 55%
Top Golf – 27%
What is Top Golf? – 18%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 14%
6 – Very optimistic – 33%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 8%
2 – Very pessimistic – 0%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

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