1. In an attempt to speed up the pace of play, MLB is considering implementing the following rule changes. What are your thoughts on these?

Bad Idea Good Idea Not Sure
Eliminating the need to throw four balls on intentional walks 27% 66% 7%
Raising the strike zone 53% 29% 18%
20-second pitch clock 14% 79% 7%

2. Compared to the 2016 MLB season, how do you expect the following aspects to perform in 2017?

Worse Similar Better Not Sure
TV Ratings 24% 57% 18% 1%
Sponsorship Revenue 9% 62% 29% 1%
Attendance 16% 63% 19% 2%

3. Do you think pace of play is currently an issue in MLB?

February 2017 February 2015
Yes, and I am an MLB fan 63% 67%
No, and I am an MLB fan 14% 10%
Yes, and I am not an MLB fan 19% 21%
No, and I am not an MLB fan 4% 2%
Not sure / no response 0% 0%

4. Please enter the name of the brand whose 2017 Super Bowl commercial you enjoyed the most. [Write-in, Top answers only]

Budweiser – 10%
Kia – 9%
84 Lumber – 7%
T-Mobile – 4%
Bai Water – 4%
Skittles – 4%
Honda – 3%
Pepsi – 3%
Tide – 3%

5. The March Madness selection committee has decided to release the top 4 seeds in each region in February. What will be the effect of this tactic on fan interest in March Madness?

Negative effect – 18%
No effect – 41%
Positive effect – 34%
Not sure / No response – 7%

6. Is NCAA’s existence in its current format in jeopardy?

Yes – 54%
No – 38%
Not sure / No response – 8%

7. In your opinion, in the NCAA there should be…

Compensation for athletes in revenue generating sports beyond cost of attendance – 32%
Compensation for all athletes, beyond cost of attendance – 15%
No compensation for athletes beyond cost of attendance – 50%
Not sure / No response – 3%

8. If you were Don Garber, to which of the 12 potential MLS expansion markets would you grant a franchise? (Select up to four options)

San Diego, CA – 38%
St. Louis, MO – 38%
San Antonio, TX – 30%
Charlotte, NC – 30%
Sacramento, CA – 26%
Cincinnatti, OH – 24%
Nashville, TN – 21%
Phoenix, AZ – 19%
Tampa / St. Petersburg, FL – 19%
Detroit, MI – 16%
Indianapolis, IN – 15%
Raleigh/Durham, NC – 14%
Not sure / No response – 8%

9. In your opinion, which of the following should be the biggest factor in MLS’ decision to grant an expansion franchise?

Existing grassroots support for the sport in the market – 43%
Ownership group’s financial stability and commitment to soccer – 36%
Existing stadium / approved plans for a new stadium – 11%
Size of market – 6%
Not sure / No response – 4%

10. Which of the following is most critical component of a successful MLS ownership group?

Financial stability / resources – 77%
Sports experience – 10%
Owners’ reputation locally – 10%
Not sure / No response – 4%

11. As a fan, how important to you is having a reliable wi-fi or cell phone connectivity at live sporting events?

A factor with moderate importance to my experience – 56%
Not a very important factor – 35%
One of the most important factors for my experience – 9%
Not sure / No response – 0%

12. When attending live entertainment events during the last 12 months, how frequently have you used the official venue/team app?

Every time – 2%
Most of the time – 14%
Sometimes – 26%
Rarely – 36%
Never – 21%
N/A – 1%
Not sure / No response – 0%

13. Which of the following mobile app features provides the most value to fans attending a live event?

Mobile ticketing – 25%
General venue maps, directions and/or information – 18%
In-seat ordering of food/merchandise – 16%
Instant replays/video content – 13%
Event stats access – 12%
Ability to locate shortest restroom or vendor line – 5%
Seat upgrade opportunities – 2%
Not sure / No response – 9%

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 31%
5 – Somewhat optimistic – 38%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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