1. Has the College Football Playoff contributed to the popularity of college football?

Yes – 76%
No – 19%
Not sure / No response – 5%

2. Compared to 2016, the TV ratings for the 2017 College Football Playoff National Championship will be…

Lower – 9%
Similar – 58%
Higher – 32%
Not sure / No response – 1%

3. Personally, which ticket option do you prefer when attending events?

Hard copy ticket – 52%
Mobile – 28%
Print-at-home – 19%
Not sure / No response – 1%

4. As a whole, teams in which of the following leagues…?

5. Which of the following modifications would most positively impact the gameday experience at North American venues?

More standing room / social gathering areas – 32%
More points of sale for concessions – 18%
More restrooms / higher capacity restrooms – 16%
More entertainment options outside the venue – 15%
Wider concourses – 10%
More premium seating areas – 7%
Not sure / No response – 2%

6. If you were involved in the design of a brand new sports venue, would you push for a more…

Modern feel – 57%
Retro feel – 41%
Not sure / No response – 2%

7. At the moment, which of the following areas presents the biggest challenge for the NHL?

TV ratings – 56%
Youth hockey development – 9%
Player safety / concussions – 9%
Franchise expansion or relocation – 7%
Ticket sales – 6%
Sponsorship revenues – 2%
Fan experience – 1%
Not sure / No response – 10%

8. Given the recently denied trademark application for the Vegas Golden Knights, should the franchise consider a different name?

Yes – 65%
No – 29%
Not sure / No response – 6%

9. If you were the Commissioner of the NHL, you would rather the next NHL expansion team be located in…

Seattle, WA – 36%
Quebec City, QC – 30%
Toronto, ON – 12%
Kansas City, MO – 7%
Hamilton, ON – 3%
Not sure / No response – 12%

10. One hundred years later, which Original Six franchise has managed to develop the broadest fan appeal?

Chicago Blackhawks – 29%
Detroit Red Wings – 26%
Montreal Canadiens – 13%
Toronto Maple Leafs – 13%
New York Rangers – 11%
Boston Bruins – 4%
Not sure / No response – 4%

11. Which of the next five Super Bowls would you most like to attend?

2021 at Rams’ yet to be built stadium – 42%
2019 at Mercedes-Benz Stadium – 21%
2020 at Hard Rock Stadium – 10%
2018 at US Bank Stadium – 9%
2017 at NRG Stadium – 6%
Not sure / No response – 12%

12. Compared to Super Bowl 50, the TV ratings for Super Bowl 51 in Houston in February 2017 will be…

Lower – 28%
Similar – 57%
Higher – 12%
Not sure / No response – 3%

13. In your opinion, what location would be most conducive to growing the popularity of the Pro Bowl?

The city also hosting the Super Bowl – 33%
A city without an NFL team in one of the 48 contiguous United States – 30%
A city with an NFL team other than the Super Bowl hosting city – 17%
Hawaii – 10%
Not sure / No response – 10%

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 9%
6 – Very optimistic – 34%
5 – Somewhat optimistic – 41%
4 – Neither optimistic nor pessimistic – 7%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%