1. Based on your knowledge or perceptions, in the last five (5) years which of the following organizations has had the biggest positive impact on social issues in America?

NBA – 43%
NFL – 11%
MLB – 7%
NCAA – 6%
NASCAR – 5%
MLS – 2%
PGA Tour – 2%
NHL – 1%
Not sure / No response – 23%

2. Should children look up to athletes as role models?

Yes – 53%
No – 39%
Not sure / No response – 8%

3. With which of the following statements do you agree, if any?

Athletes and sports figures speaking up on social issues is productive – 41%
Athletes and sports figures should speak up on social issues – 36%
Ownership/front office execs should be able to institute policies to dissuade athletes from speaking up on social issues – 25%
I would like to know where my favorite athlete(s) stand on social issues – 15%
None of these – 27%

4. If you were the manager of a brand endorsed by Colin Kaepernick, would you…?

Cut ties with the athlete – 57%
Stand behind the athlete – 23%
Not sure / No response – 20%

5. In your opinion, currently live media broadcasts dedicate _______ time and attention to athlete’s protests / stance on social issues?

Too much – 63%
Just the right amount of – 24%
Not enough – 7%
Not sure / No response – 6%

6. In your opinion, do athlete protests during the playing of the National Anthem have a meaningful effect on NFL TV ratings?

Yes – 35%
No – 62%
Not sure / No response – 3%

7. Compared to 2016, NFL TV ratings in 2017 will be…?

Lower – 41%
Comparable – 44%
Higher – 15%
Not sure / No response – 0%

8. What is your opinion about the ideas to stream NFL games in the following two instances?

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9. Five years from now, which of these recently retired athletes will be missed the most by his respective league’s marketing department?

Peyton Manning – 46%
Jeff Gordon – 19%
Derek Jeter – 18%
Kobe Bryant – 9%
David Ortiz – 6%
Tim Duncan – 2%
Not sure / No response – 0%

10. What effect, if any, do you expect the Donald Trump presidency to have on the sports industry?

Negative – 25%
Neutral – 52%
Positive – 17%
Not sure / No response – 6%

11. For each of the following bids, is President Trump more likely to be a liability or an asset?

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12. Which league/sports championship event from the last 12 months did you most enjoy?

2016 World Series (Cubs def. Indians) – 44%
2016 Men’s Final Four (Villanova def. North Carolina) – 16%
2016 NBA Finals (Cavaliers def. Warriors) – 14%
Super Bowl 50 (Broncos def. Panthers) – 9%
2015 NASCAR Sprint Cup Championship (Kyle Busch wins) – 6%
2016 College Football Playoff National Championship (Alabama def. Clemson) – 3%
2016 FedEx Cup (Rory McIlroy wins) – 3%
2016 NHL Stanley Cup Finals (Penguins def. Sharks) – 2%
2015 MLS Cup (Timbers def. Crew) – 2%
Not sure / No response – 1%

13. What was the most active sports sponsor in 2016?

Budweiser – 15%
Coca-Cola – 10%
Pepsi – 5%
GEICO – 5%
Gatorade – 4%
Nike – 4%
State Farm – 3%
Under Armour – 3%
Chevrolet – 3%
Visa – 3%

14. What would be the perfect way you celebrate Thanksgiving?

At home with members of my extended family – 60%
At home only with members of my household – 22%
Visiting members of my extended family – 17%
Not sure / No response – 2%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 10%
6 – Very optimistic – 31%
5 – Somewhat optimistic – 36%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 11%
2 – Very pessimistic – 3%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

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