1. The NFL officially announced Lady Gaga will headline the Pepsi Zero Sugar Super Bowl LI Halftime Show. Do you expect her show to be better than any of the following recent Super Bowl Halftime performances?

Coldplay – 42%
Madonna – 42%
Beyoncé – 22%
Katy Perry – 20%
Bruno Mars – 16%
No, it won’t be better than any of these shows – 23%
Not sure / No response – 16%

2. In your opinion, which of the following factors could best explain the year-to-date decline in NFL TV ratings?

Cord-cutting – 47%
Competition from non-sports programming – 43%
Players’ stance on social issues in America – 30%
Declining interest in the sport – 26%
Viewers are becoming less tolerant of commercial breaks – 24%
Manning retirement / Brady suspension – 19%
Competition from other sports programming – 19%
NFL’s stance or lack thereof on social issues in America – 16%
None of these – 7%
Not sure / No response – 2%

3. If you worked for a brand or agency, which sponsorship opportunity would you find more appealing?

NCAA Men’s Final Four – 60%
College Football Playoff – 38%
Not sure / No response – 2%

4. How would you rate college basketball as a sponsorship vehicle compared to five years ago?

Stronger – 41%
Comparable – 41%
Weaker – 17%
Not sure / No response – 1%

5. Which of the following coaches delivers the greatest lift to marketing partners of the respective basketball program?

Mike Krzyzewski, Duke – 65%
John Calipari, Kentucky – 10%
Tom Izzo, Michigan State – 8%
Roy Williams, UNC – 4%
Rick Pitino, Louisville – 3%
Jim Boeheim, Syracuse – 2%
Bill Self, Kansas – 1%
Not sure / No response – 7%

6. A sponsorship of which of the following basketball program types would provide better value for the money?

Top college basketball program (e.g.: UK, UNC, Duke) – 61%
Solid Power 5 basketball program (e.g.: West Virginia, Iowa State, etc.) – 17%
Good mid-major program (e.g.: VCU, San Diego State, etc.) – 13%
Not sure / No response – 9%

7. Which job comes with more pressure?

College Athletic Director – 70%
College President – 29%
Not sure / No response – 1%

8. Would you rather work for a…?

Top tier professional sports team – 76%
Top tier college sports program – 20%
Not sure / No response – 4%

9. Which of the following non-team sports events provides the best hospitality experience for entertaining clients?

The Masters – 42%
The Kentucky Derby – 17%
The U.S. Open (tennis) – 13%
The Daytona 500 – 11%
The Indianapolis 500 – 3%
Other – 3%
Not sure / No response – 12%

10. When you are being entertained in a hospitality area at a sporting event, which two factors are most important to you?

View of the game/event – 60%
Food and beverage – 43%
Opportunity to interact/network – 41%
VIP Parking – 29%
Protection from the elements – 15%
Private bathrooms – 11%
Not sure / No response – 1%

11. What is your most common gripe about hospitality offerings at a sporting event?

Value for the price – 42%
Not the best event sightlines – 23%
F&B Service (quality, variety, service) – 19%
Footprint not customizable to client’s needs – 9%
Not sure / No response – 7%

12. Which of these fight sports has the biggest business upside?

Boxing – 8%
WWE – 9%
UFC – 59%
Not sure / No response – 24%

13. What do you see as the main hindrance to attracting more sponsors to boxing or mixed martial arts?

Violent nature of the sports – 54%
Few recognizable stars – 20%
Sporadic events scheduling – 9%
Fan demographics – 6%
Size of TV audience – 5%
Entertainment quality – 0%
Not sure / No response – 6%

14. Recently, WME-IMG acquired UFC for a reported $4 billion. In your opinion, they…

Overpaid – 67%
Got a fair deal – 17%
Got a great deal – 2%
Not sure / No response – 14%

15. Which sports executive or team owner’s bid to become the President of the United States would you be most likely to support?

Mark Cuban – 11%
Robert Kraft – 5%
Adam Silver – 3%
Jeff Vinik – 3%
Theo Epstein – 2%
Jerry Jones – 2%

16. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 28%
5 – Somewhat optimistic – 40%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 8%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

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The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here.

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