1. By moving the 2017 All-Star Game from Charlotte, the NBA…

Made the right decision – 60%
Made the wrong decision – 24%
Not sure / No response – 16%

2. Regarding instances where athletes use their position to voice their opinion and take a stand on social issues, please indicate your agreement or disagreement with the following statements.

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3. Compared to a year ago, how excited are you about the upcoming NBA season?

More excited – 11%
As excited – 48%
Less excited – 30%
Not sure / No response – 11%

4. Is the creation of the Warriors “super team” this offseason good or bad for the overall popularity of the NBA?

Good – 47%
No effect – 17%
Bad – 29%
Not sure / No response – 7%

5. How many NBA teams will secure jersey patch partners before the start of the 2017-18 season?

Average response: 12

6. In your opinion, which of the following NBA sponsorship assets deliver more benefits to a sponsor than a jersey patch, if any?

Arena naming rights – 59%
Floor/apron naming rights – 37%
Category exclusivity – 21%
Entitlement zone in the venue – 10%
None of these – 16%
Not sure / No response – 6%

7. Which of the following leagues will be the last to add jersey sponsorships?

MLB – 47%
NFL – 47%
NHL – 3%
Not sure / No response – 3%

8. From a sponsor’s perspective, what is the optimal length (in years) of a stadium/arena naming-rights deal in the major leagues?

Average response: 10 years

9. Currently, what is the biggest challenge facing sports sponsors?
Lack of measurement – 34%
Clutter/too many sponsors – 30%
Ever-increasing cost of sponsorship rights – 15%
Cost for appropriate activation – 11%
Limited inventory with proven brand impact – 5%
Not sure / No response – 5%

10. What will be the biggest benefit of the 2016 World Cup of Hockey?
Revenue for NHL – 32%
Increase in the popularity of the sport domestically – 23%
Increase in the popularity of the sport abroad – 21%
Not sure / No response – 24%

11. In 5 years, the NHL franchise in Las Vegas will generate enough revenue to place in the…

Top third of the league – 12%
Middle third of the league – 52%
Bottom third of the league – 32%
Not sure / No response – 4%

12. In which of the following areas of a professional team’s business does big data / analytics provide the biggest upside?

Ticket sales – 62%
Sponsorship – 20%
Operations – 9%
Media – 8%
Not sure/No response – 1%

13. Currently in the sports industry, the role and use of big data on the business side is…

Non-existent – 2%
Minimal – 43%
Fairly common – 43%
Widespread – 9%
Not sure / No response – 3%

14. During the 2016 NFL season do you anticipate participating in either of the following?

Season long fantasy football – 34%
Daily fantasy football – 4%
Neither – 63%
Not sure / No response – 2%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 10%
6 – Very optimistic – 37%
5 – Somewhat optimistic – 36%
4 – Neither optimistic nor pessimistic – 9%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

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The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here.

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