1. If it were a real possibility, would you like your home city to host the Olympics?

Yes – 41%
No – 57%
Not sure / No response – 2%

2. Which of the following sports are you least excited about watching in the upcoming Olympics?

Golf – 30%
Wrestling – 29%
Boxing – 16%
Tennis – 12%
Soccer – 5%
Volleyball – 4%
Not sure / No response – 4%

3. The IOC/respective sports’ governing bodies allow professional athletes in some sports (e.g., basketball, hockey, tennis, golf) to participate in the Olympics while restricting professional athletes in others (e.g., boxing, soccer). Should all athletes be allowed to participate in the Olympics, regardless of their amateur/professional status?

Yes – 72%
No – 27%
Not sure / No response – 1%

4. If it was your call to determine how NBC broadcasts top events in the Olympics, would you…?

Show events live whenever they happen and then re-run them in prime time – 84%
Only show events live – 10%
Only show events in prime time, even if that meant using tape delay – 4%
Not sure / No response – 2%

5. Thinking about the financial and institutional challenges Olympic host cities face, which of the following theoretical scenarios are you most in favor of?

Minimum economic requirements for bidding country (e.g., GDP per capita, median wage, etc.) – 26%
Host rotation between economically developed and developing countries with the cost for the latter covered by the IOC / proceeds from the Games hosted in developed countries – 25%
Bid process must include a “Yes” referendum vote by residents of host city candidates – 24%
A permanent site approach for successive Olympics – 14%
Not sure / No response – 11%

6. Which of the following brands would be the best fit as the official truck of the NFL?

Ford F-150 – 43%
Dodge RAM – 18%
Chevrolet Silverado – 14%
Toyota Tundra – 4%
GMC Sierra – 3%
Nissan Titan – 2%
Not sure / No response – 16%

7. Which of the following is the biggest challenge facing youth sports?

One-sport specialization / related expectations – 45%
Cost of participation – 18%
Time commitment – 17%
Injury concerns – 10%
Poor parental behavior – 8%
Not sure / No response – 2%

8. Which of the following sports would you encourage your child to play? (Select all that apply)

Basketball – 81%
Golf – 80%
Soccer – 77%
Baseball – 71%
Tennis – 71%
Swimming – 71%
Hockey – 34%
Football – 29%
Wrestling – 19%
Not sure / No response – 1%

9. As a player, coach or parent, have you ever been ejected from a game?

Yes – 17%
No – 81%
Not sure / No response – 2%

10. Currently, 34 college football stadiums sell beer at games. How long will it take for that number to reach 50?

One season – 34%
2-3 seasons – 50%
4-5 seasons – 9%
6+ seasons – 2%
It will never happen – 2%
Not sure / No response – 3%

11. In the last five years, your interest in the US Open tennis tournament has…

…Decreased – 30%
…Stayed the same – 57%
…Increased – 10%
Not sure / No response – 3%

12. In your opinion, which of the following will happen first in tennis?

Roger Federer will win another Major – 38%
Serena Williams will retire – 37%
An American man will crack ATP’s top 5 ranking – 9%
A man will win a Grand Slam (all four Majors in the same calendar year) – 2%
Not sure / No response – 14%

One Question on the Lighter Side:

13. If you were given a wild card to participate in one of tennis’ four majors, in which tournament would you play?

Wimbledon – 70%
US Open – 16%
Australian Open – 7%
French Open – 3%
Not sure / No response – 3%

14. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 38%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

July TSP

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here.

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