1. At the moment, which network has the best on-air talent for live sports programming?

ABC/ESPN – 30%
NBC – 22%
Fox – 15%
CBS – 12%
Turner – 8%
Not sure / No response – 13%

2. Which sport (across networks) has the best on-air talent for live sports programming?

Football – 40%
Basketball – 18%
Hockey – 11%
Baseball – 10%
Golf – 7%
Motorsports – 5%
Soccer – 3%
Tennis – 0%
Not sure / No response 6%

3. Does the on-air talent influence your decision whether to tune-in to a live sporting event?

Yes, regularly – 8%
Yes, sometimes – 26%
No, not really – 44%
No, never – 22%

4. How would you vote on the topic of NHL expansion?

Award franchises to both Las Vegas and Quebec City – 30%
Do not award an expansion franchise to either city at this time – 22%
Award a franchise only to Las Vegas – 21%
Award a franchise only to Quebec City – 16%
Not sure / No response – 11%

5. If given the option to attend the Rio Olympics on an all-expenses-paid trip, would you go?

Yes – 56%
No – 40%
Not sure / No response – 4%

6. In a widely publicized move, the Mercedes-Benz Dome in Atlanta will sell concessions at prices significantly below industry norms. What will be the overall effect on the building’s food and beverage revenue stream?

Volume will make up for lower prices and total F/B profits will increase – 46%
The venue will break even on F/B – 31%
F/B will end the season in the red – 16%
Not sure / No response – 7%

7. From a fan’s perspective, which of the following sports facility improvements would be most appealing to you?

Wider, more comfortable seating – 50%
Better quality of audio/video in-arena – 19%
More concessions points of sale – 11%
More / higher capacity restrooms – 10%
More exclusive clubs – 3%
None of these – 7%
Not sure / No response – 0%

8. Would you encourage your child to pursue a college degree in sport management?

Yes – 43%
No – 50%
Not sure / No response – 7%

9. Would you encourage your child to pursue a career in sports?

Yes – 70%
No – 21%
Not sure / No response – 9%

10. Which of the following elements is most important for the success of a sport management program?

Opportunity for students to work on real-life projects – 47%
Alumni network – 27%
Specialization (e.g. sports analytics, CRM, sales, etc.) – 8%
Overall reputation of the academic institution – 7%
Faculty – 6%
Not sure / No response – 5%

11. Which school would you say offers the top Sport Management program in the U.S.? (Write-in; Top mentions)

Ohio University – 21%
UMass – Amherst – 10%
University of Oregon – 4%
University of South Florida – 3%
University of Central Florida – 3%
Columbia University – 2%
New York University – 2%
University of Michigan – 2%

One Question on the Lighter Side:
12. If you were an NBA sports commentator or studio analyst, which of the following would you most want to be your on-air partner?

Charles Barkley – 31%
Mike Tirico – 16%
Jeff Van Gundy – 8%
Shaquille O’Neal – 7%
Ernie Johnson – 6%
Mike Breen – 5%
Sage Steele – 4%
Doug Collins – 3%
Jalen Rose – 3%
Mike Wilbon – 3%
Kenny Smith – 3%
Reggie Miller – 2%
Chris Weber – 1%
Mark Jackson – 0%
Not sure / No response – 8%

13. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 13%
6 – Very optimistic – 35%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 11%
3 – Somewhat pessimistic – 7%
2 – Very pessimistic – 0%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

May TSP

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here.

#####